3i Member Spotlight

From the Financial Crisis to a Real Estate Empire with Greg Friedman, Founder & CEO of Peachtree Group

Episode Summary

Greg Friedman is the Founder and CEO of Peachtree Group, a real-estate investment firm focused on acquisitions, development, and lending across commercial real estate with a strong hospitality footprint. Since launching Peachtree in 2007, Greg has overseen more than $11 billion in real-estate investments and built one of the country’s most active private-credit and loan-acquisition platforms. He has been a 3i Member since 2024. Listen to the episode to hear: • How Greg launched Peachtree on the eve of the 2008 financial crisis and turned it into an advantage • The firm’s philosophy of identifying “mispriced risk” and moving faster than banks • Peachtree’s expansion into film financing, tax-credit strategies, and other adjacent ventures Learn more about 3i Members and follow us on LinkedIn for updates.

Episode Notes

Greg Friedman is the Founder and CEO of Peachtree Group, a real-estate investment firm focused on acquisitions, development, and lending across commercial real estate with a strong hospitality footprint. Since launching Peachtree in 2007, Greg has overseen more than $11 billion in real-estate investments and built one of the country’s most active private-credit and loan-acquisition platforms. He has been a 3i Member since 2024. 

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Learn more about 3i Members at 3imembers.com and follow us on LinkedIn for updates.